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U.S. Venture Announces Redesigned Website


Finding a better way to communicate, navigate, and serve our community

APPLETON, WI — June 17, 2021 — U.S. Venture is excited to announce the launch of their redesigned website, better reflecting their brand and their vision to be the very best provider of transportation products and insight driving the world forward.

“Our goal was to digitally bring to life our U.S. Venture purpose of Finding a better way,” said Mercedes Mannino, director of integrated marketing at U.S. Venture. “We wanted our website to showcase our family of brands and our segment specific solutions-based approach, while telling the stories of “what we do” and “who we are,” in service of our people, our customers, and our communities. Through enhanced storytelling and updated technology, we sought to allow users to understand our businesses, our offerings, our culture, and our deep commitment to making the world a better place.”

The new website offers audiences easy navigation, a clean interface, and the ability to learn more about the array of offerings for all brands within U.S. Venture.

The new site also showcases the company’s differentiating values, which are at the heart of their culture and which fuel the company’s purpose of Finding a better way. Finding a better way is illustrated throughout the website through stories of commitment to innovation, industry-leading solutions for the industries they serve, and illustrating their culture of caring relationships, entrepreneurial spirit, strategic foresight, and high performance. In addition, new pages were created to better feature U.S. Venture’s family of brands including U.S. Oil, U.S. AutoForce®, Tire’s Warehouse, U.S. Gain, Breakthrough, U.S. Lubricants, U.S. Petroleum Equipment, and IGEN.

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About U.S. Venture, Inc.
For more than 65 years, U.S. Venture, Inc. has been recognized as an innovative leader in the distribution of petroleum and renewable energy products, lubricants, tires and parts, and using data-driven insights to manage energy and information in the global movement of goods. U.S. Venture delivers unconventional, creative solutions that give their customers a competitive edge, and enables the company to support the communities in which they live, work, and play. Through the values lived by the business divisions: U.S. Oil, U.S. AutoForce®, Tire’s Warehouse, U.S. Gain, Breakthrough, U.S. Lubricants, U.S. Petroleum Equipment, and IGEN, U.S. Venture seeks new ways to drive business success while being steadfast in their commitment to making the world a better place.