U.S. AutoForce Acquires Tire’s Warehouse

04-Jun-2018

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Mercedes Bereza
Vice President of Marketing
U.S. Venture, Inc.
920-585-9332
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Companies combine forces to make for the most capable tire distributor in the country

Appleton, Wis. (June 4, 2018) – U.S. AutoForce (USAF), a division of U.S. Venture, Inc., acquired Corona, California company Tire’s Warehouse (TWI) on June 1, 2018. The organizations expect their combined forces to make for the most impactful distributor in the country. As part of a unique strategy, U.S. AutoForce decided to retain the Tire’s Warehouse name, company structure, employees and ways of business for the foreseeable future.

“We are excited by the opportunity to combine the TWI and USAF families,” says Pat Hietpas, president of U.S. AutoForce. “Their expansion up and down the West Coast is impressive, and their reputation for outstanding customer service and strong company culture falls directly in line with both our business strategy and values. We’re confident this venture will give our customers an even bigger competitive edge.”

Tire’s Warehouse was established in 1969 by the Helmle family and has operated as family-owned ever since. TWI has helped independent tire retailers expand and grow their businesses through an expansive inventory, competitive pricing, free twice daily delivery, and unparalleled customer service.

“After more than 50 years of business and continued growth, Tire’s Warehouse is extremely proud of the level of service our customers have come to expect from us,” says Dan King, president of TWI. “This acquisition will give us access to new resources, brands and channels and our valued dealer network will only experience the positive effects of this transition. We plan to not only maintain those expectations, but build on them further.”

Similarly, USAF’s parent company, U.S. Venture, is family-owned since its inception in 1951 and is one of the largest, privately-held companies in Wisconsin today. Headquartered in Appleton, Wisconsin, U.S. Venture is a distributor of petroleum and renewable energy products, lubricants, and tires and parts for the automotive aftermarket. USAF customers have come to expect best-in-class service, extensive inventories, strategically-placed distribution centers, and value-added marketing and technology platforms to help drive sales and growth.

Warehouse is a leading tire distributor offering exceptional value and unparalleled service for over 50 years, providing twice daily deliveries to the West Coast, including CA, NV and AZ.