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U.S. Venture Introduces New President of U.S. Lubricants, James Williams


Appleton, Wisconsin, October 20, 2020 – It is with great enthusiasm that U.S. Venture welcomes a new President to their U.S. Lubricants Division, James Williams. James will relocate from Houston, working from corporate headquarters in Appleton, Wisconsin. As President, James will be responsible for leading and overseeing the vision, strategy, and operations for the lubricants business. He will provide strategic leadership and direction across the lubricant landscape while building profitable business platforms that will be the catalyst for future growth.

“James brings a wealth of experience and knowledge within the lubricants industry. He is a highly respected leader, and his people-centric leadership style, coupled with his commitment to high performance, make him a natural fit within our organization. We are thrilled to welcome him to U.S. Lubricants.”

James joins U.S. Lubricants from Houston with over 20 years of experience and outstanding business development success, new market expansion, and strategic partnerships within the lubricants industry. In his most recent role at Castrol, James was a senior sales leader for the Western region. Prior to Castrol, James was in a general manager position for Shell, serving as an executive leader for all Shell Marine operations across 20 countries in North and South America.

“Lubricant companies are in the midst of assessing what the energy transformation means to them in terms of performance and growth,” said James. “In joining U.S. Lubricants, I will be working with internal and external business partners to fully leverage our assets to explore specific market opportunities and grow our THRIVE® brand during the next several decades.”

James has a Master of Business Administration from the University of St. Thomas in Houston, Texas, and a Bachelor of Arts in Economics from Dillard University in New Orleans.