About Us

An independent, family-owned business headquartered in Appleton, Wisconsin,
U.S. Venture, Inc. does business throughout the Midwest as U.S. Venture, Inc. and through our divisions:


We're focused on petroleum and distribution industries, where we've experienced healthy – and strategic – growth through innovation and acquisition. The following vision, mission, and values guide this growth and the decisions our company, from senior leadership to part-time associates, make every day:

Our Vision

U.S. Venture, Inc. will manage a synergistic group of distribution operations serving the transportation industry. Each of these operations will be market leaders, providing our customers unconventional creative solutions to achieve a competitive edge.
We will continually challenge the status quo to deliver superior results to the marketplace

Our Mission

Grow profitable businesses through aggressive sales and marketing programs and acquisitions into new geographic areas. Focus on serving our customers' needs and helping them to remain profitable and growing. Continually strive to operate more efficiently, develop our associates to their maximum potentials, create an enjoyable work environment, and deliver above average returns to our shareholders, while being responsible to the community.

Our Values

We operate our business with four Differentiating Values in mind: Entrepreneurial Spirit,
Caring Relationships, High Performance and Strategic Foresight. We lead our business from a base of integrity and competence; our associates are honest and trustworthy. Our relationships are based on mutual trust and respect. We value and reward associates who are hardworking, set high expectations and goals, support continual learning, and believe in a high-performance culture. Our associates are trained to focus on doing the right things, doing them right, and doing them with a sense of urgency. We emphasize long-term growth in the value of our businesses and entrepreneurial spirit; we embrace change and are innovative, opportunistic, and willing to take a risk to grow the company. We are customer focused, understanding and meeting their future needs while adding value to the process. Our associates enjoy working together in a team atmosphere for the greater good of the company. We are a family-minded company and believe in contributing to the communities we serve. All of this is how we promise Finding a Better Way.